Our story

Lifestyle fragrance brand from Yogyakarta

Wangi Lab story

We kept noticing the same thing:
A lot of “good” fragrances feel like they’re made for someone else: too formal, too expensive, too hard to choose online.

Wangi Lab started with one goal: make fragrance feel easy again.
Something you can pick without overthinking, wear without saving it for “later,” and still feel proud of.

Meet the founder

Wangi Lab was founded by Alexandra Isabel. Someone who genuinely loves how scent can change a mood fast.

She studied perfumery in South Korea with the Korea Perfumer Instructor Association, and earned two certifications:

  • Perfumer Master Course (Chemical Fragrance)
  • Global Essential Master (Natural Fragrance)

But the reason she started Wangi Lab isn’t “to create luxury.”
It’s simpler: to make good fragrance feel approachable, especially for people who want something unique but still wearable.

What we’re building

  • 1

    Create quality scents for daily wear and special moments

  • 2

    Be present online and offline across Indonesia

  • 3

    Grow a community that cares about progress, positivity, and self-growth

1 3

To make everyday life feel a little more put-together through scent.

Our Premium Materials

Discover the finest ingredients that make our perfumes extraordinary

Musk

Musk

A warm, sensual base note that adds depth and longevity to the fragrance.
Rose

Rose

Delicate Bulgarian rose petals, hand-picked at dawn for the purest fragrance.
Vanilla

Vanilla

Premium Madagascar vanilla, creating a sweet and comforting base note.
Sandalwood

Sandalwood

Rich, creamy sandalwood from sustainable forests, adding warmth and depth.
Pear

Pear

Fresh, juicy pear essence that brings a crisp and fruity top note.
Melon

Melon

Sweet, refreshing melon notes that add a light and airy quality.
Freesia

Freesia

Delicate floral notes with a fresh, clean scent that brightens the composition.
Iris

Iris

Elegant and powdery, iris adds a sophisticated and refined character.
Heliotrope

Heliotrope

Sweet almond-like scent with vanilla undertones for a comforting warmth.
Powder

Powder

Soft, velvety powder notes that create a luxurious and elegant finish.
Jasmine

Jasmine

Exotic jasmine flowers, harvested at night for maximum aromatic intensity.
Peony

Peony

Fresh, romantic peony blooms that add a soft and feminine floral touch.